Exploring Public Relations
Publisher: Prentice Hall | ISBN: 0273688898 | edition 2006 | PDF | 672 pages | 102 mb
Publisher: Prentice Hall | ISBN: 0273688898 | edition 2006 | PDF | 672 pages | 102 mb
This definitive academic Public Relations text introduces PR and its role within the organisation. A comprehensive text, Exploring Public Relations not only covers traditional academic PR theory, but also explores contemporary ideas. Divided into four key areas, the book covers:
1) The Context of PR
2) The Concepts of PR
3) PR Specialisms
4) PR in the public and private sector
1) The Context of PR
2) The Concepts of PR
3) PR Specialisms
4) PR in the public and private sector
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